Great job to OrthoSynetics members Dr. David Herman and Dr. Rael Bernstein for their presentations at the OrthoClassic Pinnacle Event in Las Vegas! They shared their knowledge with the crowds at this great orthodontic event!
Many of OrthoSynetics’ affiliated orthodontic practices are growing and need to bring on orthodontic associates to handle their busy patient flow. OrthoSynetics’ associate opportunities may either be full time or part time, depending on the individual practice’s needs. As part of our services, we assist our members throughout the hiring process, but all hires become employees of the practice, not OrthoSynetics.
The Practice Resource Center is an online collection of useful information that’s for use exclusively by OrthoSynetics members. The online resource center contains:
If you are a current OrthoSynetics member, please contact your orthodontic practice consultant to receive your exclusive login to the PRC.
Be sure to “Like” OrthoSynetics on Facebook. OrthoSynetics provides orthodontic offices with helpful tips on orthodontic marketing and orthodontic social media on the OrthoSynetics Facebook page. You will also have access to special content from OrthoSynetics’ team of orthodontic consultants and orthodontic business experts.
Orthodontic Consultant Tip: How to Positively Impact Your Orthodontic Practice
The OrthoSynetics orthodontic consultants help members with a variety of efforts including team building. One method that works to boost morale in orthodontic practices is giving back to the community. Whether it’s a food drive, volunteer day, or free treatment working as a team to better another person’s life makes a big difference. Orthodontic consultants have noted that this type of service can benefits your orthodontic practice by increasing productivity, greater job satisfaction, decreased turnover and more job applicants. For more information on how this can help your practice please read this article. If you are interested in learning more about how OrthoSynetics’ orthodontic practice consultants can help your practice, please visit www.OrthoSynetics.com
The OrthoSynetics marketing department is always looking for the latest industry trends to help its members with orthodontic marketing efforts. OrthoSynetics helps orthodntic practices with a variety of online marketing efforts to help increase practice revune. Did you know that YouTube helps sell more products than any other social media platform? An AOL Platforms study found that YouTube is the best for introducing consumers to new products and closing the deal, followed by Facebook and Google+. YouTube is an important part of any practice’s SEO efforts and may also help with conversions. Call OrthoSynetics to help your orthodontic practice get started with online orhtodontic marketing.
Medical practices, and orthodontic practices by extension, aren’t exactly cheap, especially when taking into account the rising costs of equipment and medicines. In fact, the Medical Group Management Association says that the operational expenses of U.S. practices not owned by hospitals have increased by 64 percent since 2001 and this figure shows no signs of slowing down. Reliable orthodontic practice management is, therefore, not a luxury but a necessity, if orthodontists want to stay in business.
Practice management consultants can intervene through a number of ways. First, they can educate orthodontists about the contents of the latter’s financial documents, particularly their general ledger, which provides details on overall operational costs. If they know how to read their ledgers, orthodontists will have a better idea of their financial situation by comparing their numbers with national or statewide figures.
Second, consultants can assist orthodontists in entering negotiations on certain costs, like rent, office supplies, and service contracts. It’s common for start-up orthodontic practices to assume that the price of their supplies and equipment is final. Third, consultants can train the relevant staff in proper financial management, especially when it comes to maximizing revenue and minimizing overall expenditure. This includes being ‘in-the-know’ of industry trends, particularly when it comes to performing “cost-effective” orthodontic treatments.
Your dental team is a key component in the success of your orthodontic practice. In fact, patients tend to set their expectations based on the dental team. If the members of the team are cheerful and motivated, patients are more likely to feel happy and satisfied with the results of their appointment.
Of course, assembling a well-rounded and motivated staff is easier said than done. To help you out, here are a few tips:
Hiring Your Team
Try not to fall head over heels in love with an applicant’s resume. Impressive credentials are certainly a plus, but dig deeper and find out the personalities of your prospective hires. If team member A has excellent clerical skills, but lacks the interpersonal skills to interact with patients, you need to find someone who can cover for team member A’s deficiencies.
Listening to Your Team
Conduct monthly one-on-one sessions with each member of your team. Use these one-on-one sessions to learn if your team members have concerns that should be addressed or ideas that could improve the practice.
Your team is a vital part of your practice, so keep them involved in the growth of the practice. Showing them that you’re interested in more than just their productivity also helps them stay motivated.
Motivating Your Team
You should set up a system that rewards exceptional performance and work attitude. Employees love being recognized for their hard work, and being recognized and rewarded gives them an incentive to work even harder.
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